Socio Engine Associates (SEA) is a social marketing company.
The company was challenged by the fact that not many people were familiar with the concept of Social Marketing. The website really needed to grab the interest of the viewers and engage them in the explanation of SEA’s expertise in Social Marketing. In order to explain the various aspects of SEA’s business, I created an interactive animation menu using simple geometric shapes. Not only did this animation capture people's interest, I solved SEA’s business challenge by creating simple, easy to understand animations that illustrated the different aspects of their business.

The interactive animation menu was positioned at the top of the page. This was an effective means for conveying complex information as an attractive and simple presentation. Each aspect of the business that we wanted to illustrate using animation included many different themes. In order to convey the big picture behind these concepts, I created animations based on simple geometric shapes as my approach to this problem. This approach to animation led me to develop my research project of Universal Storytelling at the Stanford’s Persuasive Technology Lab. This use of simple shapes to explain complex concepts in universal language is an archetype of my research.